October 19-21, 2020 | Boston, MA & Online
Free information and resources for data & analytics leaders. Through our content hub and online communities we publish the latest insights, research and news. We draw on the extensive expertise of our speakers and contributors in senior enterprise roles across the globe, as well as the vast industry knowledge of our own research team to keep you informed and inspired.
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Marketing Mix Modelling (MMx) has long established itself as a credible method to evaluate marketing effectiveness and is used by Brand Managers for media planning. Marketing Mix models are sophisticated Regression models that are built on past data that help us understand the relationship between marketing & some non-marketing factors (like economy, weather, competition etc) with a brand’s sales (or any other similar KPI).
Find out more by downloading the report!
When you blend artificial intelligence with human judgment, humans have more time to think, build relationships and innovate. AI can analyze large volumes of multidimensional, real-time data to generate intelligent recommendations.
These recommendations can be combined with years of human knowledge, experience, and technological expertise to determine when and how to act from a single source of truth.
Consumers are increasingly making trust a primary criteria for purchase decisions. A recent Harvard Business Review article declared, “If you’re selling a product, you’re now selling trust.”1That wealth of information customers are handing over creates an organizational obligation to protect their data; neglecting that obligation will negatively impact a brand’s reputation and customer trust.
Even though cloud data warehouses form a crucial part of the IT landscape, they are still misunderstood in important ways. Most notably, not all cloud data warehouses are the same: different cloud data warehouse platforms offer unique features and tools. Companies need to ensure they select the right cloud data warehouse for their current needs and future requirements.
Privitar helps NHS Digital improve healthcare, protect patient privacy, support a tenfold data increase, and expand its services by partnering with AWS. The company provides software designed to enable enterprise-wide data-privacy protection. Privitar helped NHS Digital deploy Privitar Publisher, a solution that runs on the AWS Cloud.
In every industry across the globe there has been an explosion in the data available for decision making. Yet for too long, so much of the value held within data has been left out of the hands of those who can derive meaning from it.
Download Qlik's The Data Literacy Index whitepaper to find out more.
Data and analytics service providers can help data and analytics leaders accelerate and transform their ability to deliver data-driven insights and innovative solutions to business leaders. This research helps to identify, evaluate and select services and solutions from 19 key market vendors.
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Consumers are taking control of their customer experiences. Instead of creating those experiences, retailers must now focus on contributing in thoughtful and personalized ways. Innovative approaches allow brands to artfully engage with their customers, transforming the customer experience to customer delight.
Cognitive knowledge discovery allows businesses to get the right information to the right people in the shortest right time. Existing methods of search made it inefficient and impractical for people to quickly search for vital information on their enterprise networks.
Here are the challenges faced by legacy data search and management systems.
Getting the “right” data for BI/Analytics is an unnecessarily labor-intensive process, with too much data fragmented across multiple systems, vendors and locations. For businesses to be competitive, they need answers immediately.
